竞品 SERP 分析

1. 定义行业核心词列表（20–50 个）
2. 定义竞品域名列表
3. 批量 SERP 抓取
4. 统计每个竞品：出现次数、平均排名、Featured Snippet 次数
5. 生成对比报告

import requests
from collections import defaultdict
 
API_KEY = "smt_live_YOUR_KEY"
BASE = "https://api.seermartech.cn/v3"
HEADERS = {"Authorization": f"Bearer {API_KEY}"}
 
CORE_KEYWORDS = [
    "SEO工具", "关键词研究工具", "外链分析工具",
    "网站排名查询", "竞品分析工具",
    # ... 20–50 个行业词
]
 
COMPETITORS = ["competitor-a.com", "competitor-b.com", "mysite.com"]
 
def fetch_serp(keyword: str) -> list:
    resp = requests.post(
        f"{BASE}/serp/google/organic/live/advanced",
        headers={**HEADERS, "Content-Type": "application/json"},
        json=[{"keyword": keyword, "location_code": 2156, "language_code": "zh", "depth": 20}],
        timeout=60,
    )
    resp.raise_for_status()
    return resp.json()["tasks"][0]["result"][0]["items"]
 
def analyze_competitors():
    stats = {c: {"appearances": 0, "ranks": [], "featured_snippets": 0} for c in COMPETITORS}
 
    for kw in CORE_KEYWORDS:
        items = fetch_serp(kw)
        for item in items:
            url = item.get("url", "")
            for comp in COMPETITORS:
                if comp in url:
                    stats[comp]["appearances"] += 1
                    if item.get("type") == "organic":
                        stats[comp]["ranks"].append(item.get("rank_absolute", 99))
                    if item.get("type") == "featured_snippet":
                        stats[comp]["featured_snippets"] += 1
 
    # 输出报告
    print(f"{'Domain':<25} {'Appearances':>12} {'Avg Rank':>10} {'FS':>5}")
    print("-" * 55)
    for comp, s in stats.items():
        avg_rank = sum(s["ranks"]) / len(s["ranks"]) if s["ranks"] else 0
        print(f"{comp:<25} {s['appearances']:>12} {avg_rank:>10.1f} {s['featured_snippets']:>5}")
 
if __name__ == "__main__":
    analyze_competitors()

const API_KEY = "smt_live_YOUR_KEY";
const COMPETITORS = ["competitor-a.com", "competitor-b.com", "mysite.com"];
 
async function fetchSerp(keyword: string) {
  const resp = await fetch(
    "https://api.seermartech.cn/v3/serp/google/organic/live/advanced",
    {
      method: "POST",
      headers: {
        Authorization: `Bearer ${API_KEY}`,
        "Content-Type": "application/json",
      },
      body: JSON.stringify([{
        keyword,
        location_code: 2156,
        language_code: "zh",
        depth: 20,
      }]),
    }
  );
  const data = await resp.json();
  return data.tasks[0].result[0].items;
}
 
type Stats = Record<string, { appearances: number; ranks: number[]; featuredSnippets: number }>;
 
async function analyze(keywords: string[]): Promise<Stats> {
  const stats: Stats = Object.fromEntries(
    COMPETITORS.map((c) => [c, { appearances: 0, ranks: [], featuredSnippets: 0 }])
  );
  for (const kw of keywords) {
    const items = await fetchSerp(kw);
    for (const item of items) {
      const url = item.url ?? "";
      for (const comp of COMPETITORS) {
        if (!url.includes(comp)) continue;
        stats[comp].appearances++;
        if (item.type === "organic") stats[comp].ranks.push(item.rank_absolute ?? 99);
        if (item.type === "featured_snippet") stats[comp].featuredSnippets++;
      }
    }
  }
  return stats;
}